Motivation is always elevated when fresh athletic gear arrives. It increases your efforts, excites the senses, and makes you feel amazing. And when you feel good externally the energy is absorbed internally for a complete natural high. So far our new pair of Nike Air Max 97s, which hit the scene 20 years ago after being imagined from Japan’s bullet train, has led to a week of two-a-days from running and strength training to cycling and boxing. Instead of spending your loot on nonessentials like daily Starbucks runs, bar hopping, and jewelry invest in a pair of kicks and an exercise outfit that will help maintain your fitness goals. It’s a lifestyle people!